My Real Estate Business
I have been selling residential real estate in the Madison area since 1991. With over 100 sold listings and over 150 sold homes, my real estate experience is extensive. Over the years, each of my listings and clients have received my best efforts and thoroughness because my goal is not real estate volume, but excellence. I'm a hands-on sort of person and manage every real estate transaction with the care and attention you deserve.
My Real Estate Business
Career choice books discuss how you should look for an “avocation,” not just a “vocation.” The idea is that your job shouldn’t be just a job, but truly something you like to do, something that fits you.
That’s how real estate is for me. I truly enjoy the challenges of selling real estate. It’s something I want to do. It’s not a nine-to-five job, but one that gets done when the need arises. It’s fine for buyers or sellers to call me at home at night -- they need to address their concerns when they have time away from work. As I generally work out of my home office, calling me at home is what I prefer. Of course, email works any time and I check it frequently, including nights.
The relationships I have with buyers and sellers tend to be adviser/friend/project manager versus salesperson. With sellers, I’m not going to fast-talk you into listing and then you’ll find me hard to reach. We’re in this together, from my advice and “know-how” on preparing your home for sale, to seeking the informational details to help to market your home, to agreeing on a negotiation strategy and through to the closing table. With buyers, my role is to listen to your needs and wants and help locate homes that work for you and that you like. I will help you weigh the advantages/disadvantages and point out a variety of aspects you may not have considered. When we’re ready, I’ll look into comparable homes for you, carefully explain and draft an offer, and proceed through negotiation, acceptance, inspection issues and finally closing.
I’m a details person from the touch-up paint matching to the volumes of paperwork. Since we’re dealing with contracts here, we want them carefully drafted and time frames on contingencies monitored. I do that.
A veteran Realtor emailed me back recently when I asked for a document I felt we needed before writing an offer. “You are the most thorough person I know [and] you can use that quote in your marketing. I confirmed he meant it as a compliment!
Working with Sellers
As the Realtor listing your home, I have two goals:
Evaluation and Analysis. If we have the time, I generally like to make two visits to list your home. During the first, I perform a property evaluation that includes discussing your home with you, noting your home’s features, highlights, and detractions. I’ll also show you some home and neighborhood books and flyers to give you an idea of my marketing materials.
On my return visit to your home, I’ll discuss my analysis of your home, including things you might like to do to get your home ready for sale. For example, moving furniture, decluttering, cleaning, and touching up a wall can make a tremendous difference in the marketability of a home. I know which things are important to do and know personally what products and procedures work. Not only will buyers pay more for a home that’s “move-in ready,” homes sell faster when they have been prepared properly. Finally, I’ll compare your home as it is (or will be) to other homes in the neighborhood that have sold or are currently on the market. Jointly, we’ll decide on a price and when your home will be ready to have on the market. At this point, we’ll sign the listing contract that details the terms of the agreement.
Promotional Strategy. Although pricing a home right and having it show its best are critical elements to marketing a home, getting the word out is also essential. My marketing program for your home generally includes the following:
Although getting your home ready and on the market is a formidable task, the job is not done until your home is sold and we’re leaving the closing table. A frequently heard comment about Realtors who have someone’s home listed is “and then we never heard from him/her.” You’ll not have this comment during your listing with me.
Your home is my project to get sold. You’ll probably see me often before we get the home on the market to weigh in on details and hear from me afterwards maybe more often than you’d like! (Let me know if you want to be left out of the loop, and I’ll just call if there are problems.)
You’ll hear from me as soon as I know how a showing went. We’ll discuss comments I hear and revise our marketing strategy or make improvements as needed. When we do get an offer, I’ll carefully present it to you pointing out benefits, concerns, and your options. I’ll carefully draft counter offers to reflect our concerns. Once an offer is accepted, the management of the transaction has just begun. I’ll handle the details such as earnest money verification and receipt of documents required by the contract. I’ll be present if possible for the inspection to hear what the inspector has to say as well as to answer questions and offer balance. I’ll draft amendments as needed and verify the closing statement when it’s ready. With your cooperation, my expertise, and a willing buyer, we’ll soon have a “SOLD” sign on the signpost!